While Walmart was busy chipping away at employees' perks, the swingin' Swedes at Ikea were busy handing out early Christmas presents to staffers in the form of free bikes.
From the Philadelphia Inquirer:
“This is our way of saying ‘thanks Ikea co-workers for being strongly committed to working together,’” Mike Ward, Ikea U.S. president, said in a release announcing the giveaway. “We hope this bike will be taken in the spirit of the season while supporting a healthy lifestyle and everyday sustainable transport.”
It was no surprise Ikea, spokeswoman Mona Liss said the bikes arrived last week in a flat box and needed to be assembled. Some assembly required.
The silver bikes have a yellow, white and blue stripe, and are all-terrain and unisex.
They don't have the Ikea logo, however, because "we don't want people to think we manufacture bicycles."
I support this idea. I cannot see any real reason to knock it. Hopefully these bicycles will actually be used or given to those who NEED a bike for transportation. It would be interesting to follow up and see where these bikes end up in a year. Hopefully, not in a junk heap.
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